{"product_id":"fred-2-0-4459","title":"Fred 2.0","description":"\u003cb\u003eWho are these “Freds”?\u003c\/b\u003e\u003cbr\u003eFreds are the millions of people who have been inspired by Mark Sanborn’s real-life mailman Fred Shea—and the millions more who exemplify Fred’s code for success without knowing the real-life Fred. What makes Fred so extraordinary? He’s a man who is passionate about his ordinary job, treating those on his mail route as his friends. In the process, he has turned an ordinary job into something truly extraordinary—and you can too.\u003cbr\u003e\u003cbr\u003eMark reminds us that your life is what you make it. Let \u003ci\u003eFred 2.0\u003c\/i\u003e inspire you to reach even higher and do more!\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTransform the Ordinary into the Extraordinary\u003c\/b\u003e\u003cbr\u003eSince writing \u003ci\u003eThe Fred Factor\u003c\/i\u003e almost ten years ago, Mark Sanborn has met many people who were inspired by the original Fred to turn the ordinary into the extraordinary. What motivates these real-world “Freds”? In \u003ci\u003eFred 2.0\u003c\/i\u003e, Mark digs deeper, revealing principles that inspire these Fred-like individuals. With this book you, too, can discover passion in what you do.Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.\u003cbr\u003e\u003cbr\u003eToday, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With \u003ci\u003eFred 2.0\u003c\/i\u003e, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by \u003ci\u003eFred 2.0\u003c\/i\u003e, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.","brand":"Tyndale","offers":[{"title":"Hardcover","offer_id":44252366372999,"sku":"978-1-4143-6220-5","price":15.99,"currency_code":"USD","in_stock":true},{"title":"eBook","offer_id":44252366471303,"sku":"978-1-4143-8272-2","price":11.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0638\/0811\/0727\/files\/978-1-4143-6220-5_973c3740-9cfa-4a06-8d8d-d15c473e7ab0.jpg?v=1774430977","url":"https:\/\/tcr-dev.checkout.tyndale.com\/products\/fred-2-0-4459","provider":"Tyndale Dev","version":"1.0","type":"link"}